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Read the latest published posts from our team.

<p>The Rise of the AI-Powered Super Seller

The Rise of the AI-Powered Super Seller

Badri Varadarajan • Jan 09, 2026

AI in Sales
Revenue Operations
B2B Sales Strategy

AI will not just assist sales teams. It will fundamentally reshape who sells, how deals close, and why revenue scales faster.

<p>OpenAI's 25% cache tax, and the one setting that removes it

OpenAI's 25% cache tax, and the one setting that removes it

Ankit Verma • Oct 06, 2026

OpenAI
Prompt Caching
LLM Cost Optimization

GPT-5.6 and later charge 1.25× for prompt cache writes. For RAG and B2B chatbots that is a 25% input tax. One setting, explicit mode, removes it. Here's how.

<p>You Can Train Your Sellers. But Can You Train Your Customers?

You Can Train Your Sellers. But Can You Train Your Customers?

Badri Varadarajan • Mar 16, 2026

Sales Enablement
Customer Intent
AI for Sales

Why I use Parsley, and you should too

<p>The National Hive Mind: When AI Reaches Energy Parity with Human Expertise

The National Hive Mind: When AI Reaches Energy Parity with Human Expertise

Badri Varadarajan • Jan 12, 2026

Artificial Intelligence
AI Infrastructure
Compute Economics

For the power of a single LED bulb, every citizen could access daily expert-level intelligence at national scale.

<p>Partner Headcount Share: The Hidden Lever Behind Revenue per Seller Growth

Partner Headcount Share: The Hidden Lever Behind Revenue per Seller Growth

Badri Varadarajan • Jan 12, 2026

Partner-Led Growth
Revenue Operations
B2B Sales Strategy

Most tech companies bet on hiring more sellers. The data shows a better lever exists and it is hiding in partnerships.

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