At HitWit, our core thesis is simple: companies win when the people who interact with customers are true experts.

Not just founders, product managers, R&D leaders and developers.

Sellers. Sales engineers. Channel partners. Customer success teams.

Anyone who represents your company to a customer should be able to explain the product clearly, answer questions confidently, and guide the conversation toward value.

That’s what we focus on building.

HitWit turns product knowledge into AI agents that:

• train sellers and partners through interactive lessons
• simulate customer conversations so reps can practice
• assist during real meetings with answers and suggestions

The goal is to create and sustain expertise inside the company so that every customer interaction feels informed and confident. But there is an important limit to this approach.

You can train your sellers.

You cannot train your customers.

Customers will research however they want, ask the questions that matter to them, and form opinions long before a sales conversation begins.

That’s why I find the idea behind Parsley interesting.

Parsley focuses on the part of the buying journey that companies usually cannot see: what the customer is researching before the call.

Their platform is built around two simple insights.

First, buyers often research not just the company, but the individual sales rep they are about to speak with. They look at profiles, read content, and ask questions before they ever agree to a meeting.

Second, those questions contain valuable intent signals. If you know what a prospect asked about before the conversation begins, you already understand something about their priorities.

Are they focused on pricing? Integrations? A competitor comparison? That context changes how a rep prepares.

At HitWit, we help sellers become experts on the product and the sales motion. But the best conversations happen when a rep is also an expert on the customer sitting across from them.

Signals about what the buyer is thinking help sellers focus their preparation, rehearse the right scenarios, and run more relevant conversations.

In other words:

• HitWit helps companies build product expertise inside the sales team.
• Parsley helps reveal customer intent before the conversation starts.

Those two ideas fit together naturally.

One prepares the seller.

The other helps them understand the buyer.

Together, they point toward a simple goal: making every customer conversation more informed, more relevant, and more effective.

If you’re curious about the thinking behind Parsley, Peter Duffy (their founder) wrote a deeper post on how buyer intent signals can improve sales preparation.